Shopify growth and CRO for large catalogs: merchandising, product pages and testing.
The challenge
A large foodservice ecommerce operation needed to improve conversion without relying on a major increase in traffic.
What we did
We worked across merchandising, product presentation, UX, content and conversion strategy to make a large, complex catalog easier to navigate and easier to buy from.
The result
Conversion nearly doubled, and revenue grew faster than traffic. The store now earns more from the visitors it already has.
